WR · Baltimore · 2026 outlook
Zay Flowers commanded a 29.0% target share in 2025, catching 86 passes for 1,211 yards across 17 games.
Few receivers in this range controlled their passing game as clearly as Flowers did. Baltimore directed 29.0% of its targets to him, and he converted 118 chances into 86 receptions. His 73% catch rate supplied dependable completions, while 14.1 yards per catch helped those receptions become 1,211 yards. That combination matters because it joins heavy use with meaningful gain size. Five receiving touchdowns were the softer part of the profile. The score total didn't keep pace with his catches, yardage, or target share, leaving a productive full season that was driven more by repeatable involvement than by frequent end-zone results.
Market pricing hasn't fully followed the measured workload. Flowers holds consensus overall rank 29, position rank WR15, and tier 4, which is 6 spots higher than his average draft position. Baltimore also carries an easy 4 of 5 receiver schedule for 2026. The week 13 bye is late, allowing managers to use him through most of the fantasy regular season before replacing him. His 2025 line already supports the ranking without asking for more targets. Managers should still separate target dominance from touchdown certainty, since a 29.0% share produced 5 scores rather than a total that matched his high yardage.
A 29.0% target share shows that Baltimore consistently directed the passing game toward Flowers. He turned 118 targets into 86 catches and 1,211 yards, so the share produced both reception volume and yardage rather than merely recording low-value opportunities throughout 2025.
The consensus ranks him 6 spots above his average draft position. His WR15 placement reflects 86 catches, 1,211 yards, a 73% catch rate, and a 29.0% target share. Drafters appear to be offering a modest discount despite that complete workload.
The main limitation is scoring. Flowers recorded 5 receiving touchdowns even though he played 17 games and handled 29.0% of Baltimore's targets. His reception and yardage base remained strong, but managers paying the WR15 price shouldn't assume a different touchdown total without evidence.
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